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While having quality products/services, just assessing the market cap size isn’t enough for running a successful business. It’s equally important to do marketing the right way to reach out to your target audience. For any business, when it comes to marketing, it is equally essential to have the right marketing techniques and this involves spending your marketing budget in the right way at the right platform to make the most out of it. How do you know where to spend your marketing budget when there are two major marketing approaches for business i.e, traditional marketing and digital marketing in Nepal.

Digital Marketing in Nepal is growing bigger and bigger as a large number of businesses are using digital platforms. With new innovations in technology, digital platforms have changed a lot. In the current scenario, there are three major ways in which people connect with each other:  Connectivity, Authenticity and Style. By understanding this shift in consumer behaviour, many businesses are leveraging digital marketing in Nepal because it allows them to reach their customers online, where they spend most of their time.

There are a multitude of benefits that digital marketing in Nepal offers for all kinds of businesses in terms of reach, options, and opportunities to build a long term relationship with customers.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience  and, ultimately, to drive profitable customer action.”- Content Marketing Institute.

Digital content includes written content such as blogs, articles and visual content such as graphics, images, infographics, and videos. Content marketing focuses on creating valuable and relevant content to attract audiences to your website. Eventually, the visitors are likely to convert into customers.

Moreover, content is essential for your websites’ Search Engine Optimization (SEO). Without content, there is nothing to show up in the search engine. There are several ways to rank up your pages high in the search engines. Creating valuable content is the best practice to earn inbound links from other people’s websites which can help improve your website’s search engine ranking.

For instance, a great way to start content marketing is blogging. You can blog about your existing products/services, helpful tips that your audiences are looking for, frequently asked questions, common pain points and many more topics. Not only does this give you a general understanding of what your audiences are looking for but also you will build an effective relationship with your customers.